Social streaming with Facebook live
Community Building
Facebook is a great place for highly localized content or community development. Your followers receive notifications when you plan to broadcast and your feed is automatically displayed in follower newsfeeds once live . Better for numbers, reach, interactivity, on-demand catch up numbers and quick/rich analytics.
Social media video strategy
By implementing Facebook Live into your content strategy, you provide an instant, real-time source of content for viewers that’s like nothing else. Brands are still trying to figure out how to use Snapchat correctly, but with Facebook Live, you can produce unique content the second you start a stream.
increase engagement
Facebook Live is an exceptional platform that many businesses are already benefiting from. By promoting your Facebook Live broadcast in advance can significantly help you increase engagement, attendance, and shares. One of the most effective ways to promote your Facebook Live in advance is to actually schedule it in advance.
Facebook live streaming solutions
quick reference facebook live streaming
Costs
Free
Encoders
Any streaming software or hardware encoder that supports RTMP streams in 720p. Or use wowza clearcaster facebook live appliance to broadcast 1080p to any page on Facebook Live.
Live Chat
During your live stream, people will be able to react and comment. You can write replies to comments or respond to them in your streaming broadcast. If you’re live streaming to your timeline, you’ll be able to choose the audience. When you end your live stream, it’ll stay where you shared it as a video post.
Multistreaming
Not available
Privacy
People can decide who sees their live video by selecting an audience before beginning a live broadcast. If you’re using a Facebook Page, you can apply control and customization settings to the video on the broadcast after it has ended.
Video ondemand
The video will be published to the Page or profile so that fans and friends who missed it can watch at a later time. Once a broadcast has ended, live videos are eligible to show up everywhere that other videos appear. The broadcaster can remove the video post at any time, just like any other post.
Video format
Facebook Live accepts video in maximum 720p (1280×720) resolution at 30 frames per second, with 1 key frame every 2 seconds. You must send an I-frame (keyframe) at least once every two seconds throughout the stream. Recommended max bit rate is 4 Mbps. Going above this maximum is possible but will make live streams highly unstable. Changing resolution midstream has negative impact on the broadcast. Titles must be less than 255 characters otherwise the stream will fail. The Live API accepts H264 encoded video and AAC encoded audio only.
Live Streaming
Streaming to Facebook is done with an RTMP stream. The maximum length for a live stream is 4 hour. Also for preview streams the maximum length is 4 hour (either through Live dialog or publisher tools). After 240 minutes, a new stream key must be generated.
RTMP stream URLs will expire 24 hours after they are created.
Other Features
- You can embed your live stream in a website. Click near the bottom right-hand corner to get an html code that you can copy and paste to your website.
- Live 360 video is available in Facebook. You need a 360 camera – either a mobile attachment or standalone camera (e.g. Detu F4 plus) to go live in 360 degrees.
Remarks
Don’t share your Stream Key or Persistent Stream Key. Anyone who has access to your stream key information can stream video to your post. You won’t be able to use a stream key again after your live stream ends. A persistent stream key, which is created by selecting Enable persistent stream key when creating a live stream, is permanent and can be used again after a live stream ends. Keep in mind that you can only broadcast one live video at a time with your persistent stream key.